Social Media, regardless of network, is the most visited platform by any and all consumers worldwide. Different networks cater to different consumer demographics and the landscape is ever-changing. We know, understand, and keep up with the trends, so you don’t have to. We are a full-service Social Media Marketing Agency. When you choose us, we take over your social media accounts and become part of your team!

There are a lot of benefits to hiring a Social Media Agency, but here are 3 major pros:

  • Focus on your business not your Facebook page.
  • Save on Labor and Benefits costs, training time and employee management costs associated with hiring a Social Media staff member.
  • Social Networks and the Advertising tools within are constantly changing. We are experts in social media marketing and keep up with the changing trends. Our knowledge and experience allows us to amplify your message and speak directly to your target audience.


Beyond Social Media, Design is key to being “on brand”. Your designs are highly visible on Social Media, professional design will give your buyer confidence. Visual content has never been more important. We produce designs with a visually stunning edge that will stand strong against your competition.


Strategic Brand Identity is the foundation of your Brand Equity. Don’t just start a business, build a powerful BRAND. Brand appeal is important to your customers and investors alike. Branding includes brand vision, identity, guidelines, tagline, hashtags, and overall brand uniqueness.


We are boutique agency, and we choose our clients wisely, the same way they choose us. When we choose each other, we choose mutual success. Our goal is beyond 100% satisfaction and we take pride in achieving it every time!

To schedule a complimentary consultation, give us a call us at 832.610.8547 or complete our “CONTACT FORM”.

Our Team Possesses extensive experience in the following industries:

  • Food & Beverage / Hospitality / Fine Dining
  • Residential Real Estate
  • Wine & Spirits
  • Fitness / Health / Nutrition
  • Luxury Lifestyle / Luxury Goods
  • Start-ups / Brand Building


Karen De Amat Social Media houston

Karen De Amat

Founder & President

Karen De Amat has over 10 years of experience in Social Media Marketing, Marketing, Branding, Sales, Digital Marketing, Business Development, Event Planning and many more strong suits that qualify her to lead the Social Behavior team. Karen started her career on the cusp of the Social Media emergence and has leveraged her success with Social Media. Karen’s career as a marketing professional arrives from her experience with Luxury, Hospitality, Fitness, and Wine & Spirits. Hospitality is her core area of expertise. Beyond that Karen has over 7 years of Corporate Oil & Gas experience. She also received a Bachelor’s Degree in Finance from the University of Houston-Downtown.

“Your social media audience is your social equity. Nourish it and leverage it.” Karen De Amat

Instagram: @karendeamat

Lana O'Neil Social Media Agency Manager

Lana O’Neil

Agency Manager & Sales Director

Lana O’Neil joins the Social Behavior team as our Agency Manager and Sales Director! Lana is a seasoned Marketing professional with 15+ years of experience in. Lana’s marketing and Hospitality Industry background makes her a great fit for the Social Behavior team! She is very passionate, professional, organized, approachable and effectively communicates.

Outside of the office, Lana enjoys travel adventures with her husband and enjoying the most life has to offer. Her adventurous spirit and passion for culture are one of the many reasons she radiates dynamic energy onto others.

“From a little spark may burst a flame.” – Dante Alighieri

Follow Lana’s adventures on Instagram

Rebecca Herpin social media agency houston

Rebecca Herpin

Engagement & Ads Manager

Rebecca, is one our newest members at Social Behavior! As our Engagement and Ads Manager, she is making sure that our paid ad campaigns are optimized and delivering great results for our clients. In addition, she manages our Engagement and Influencer departments to ensure success for all our clients and make sure our efforts are yielding the highest engagement possible.

On her off time, you can find her behind the lens taking professional photos, visiting museums, or working out.

“If you’re always trying to be normal, you’ll never know how amazing you can be.” -Maya Angelou

Follow her on Instagram: @rebeccaherpn

Sarah Zarate Social Behavior Agency SMM Houston

Sarah Zarate

Content Curator & Culture Manager

Meet Sarah Zarate, Content Curator and Culture Manager for Social Behavior!

Sarah ensures that we tell our clients brand stories in the most engaging way possible via content visuals and copy.

When Sarah isn’t in her creative zone creating content, she is creating memories with her friends and family, sipping on her favorite homemade Spicy Margarita or strolling the home decor department at Target. And if you catch her with red fingers, you know she’s been eating her favorite, Hot Cheetos and watching a Bravo reality TV show.

We are so grateful to have creative minds like Sarah on our team!

“Be the creative director of your life.” -Sarah Zarate

Follow her on Instagram: @sarahzarate

selena torres influencer coordinator

Selena Torres

Influencer Coordinator

Meet Selena Torres, our first ever Influencer Coordinator!

Selena joined the Social Behavior team to help keep track of our various influencer campaigns. Managing a large database of influencers and several campaigns at one time is a demanding job. Selena does it so graciously and effortlessly. She makes sure that our Influencer campaigns reach completion and that both our clients and Influencers are both happy with the collaboration!

On her off time, Selena loves to take in the town views and enjoy a nice Sunday brunch with her boyfriend. We are so grateful to have creative minds like Selena on our team!

“Never limit yourself because of others’ limited imagination”

Follow her on Instagram: @selenaalexa_

Karen De Amat Social Media agency houston

Jordan Roe

Engagement Specialist

Jordan is a creative individual that has a passion for photography. She loves seeing her visions come to a reality through pictures. Jordan also has experience designing logos. Basically anything that involves being creative on a computer, she can handle.
Jordan loves to take time for herself and travel around the US. She has been on tours as a photographer and spent weeks on the road. Her favorite travel destination is Florida. She is a very goal driven person and manages to reach for the sky every time!

“It’s kind of fun to do the impossible” -Walt Disney

Instagram: @georgiemusicgirl

Sarah Chapman social media agency houston

Sarah Chapman

Content Curator

Meet Sarah Chapman, Content Curator for Social Behavior!

Her mission is to tell brand stories in the most engaging way possible! Sarah ensures that she uses the best content visuals and writes the most insta-worthy captions to translate our client stories.

When she’s not working on the best captions, Sarah enjoys spending time with her big fur baby Finn, making memories with her family and friends, getting a killer workout in  after a day of creating, or you can catch her reciting lines and watching her favorite TV show, New Girl.

“What is coming is better than what has gone!” Sarah Chapman

social media agency web development houston

Haleem Abdul

Master Web Developer

Haleem Abdul has been a part of the Social Behavior team since we launched in 2014. His 15+ years of experience as web developer and WordPress expert give our customers confidence and competitive advantage.  His experience is in Software Development Implementation, Website Development Designing, Open source Development (WordPress, Joomla, Drupal, Magento, Opencart and more.

Haleem has developed thousands of websites. We are lucky to have him as part of the team!

“Design is thinking made visual.” -unknown

mario almanza

Mario Almanza

Photographer & Videographer

Mario Almanza has been our staff photographer and videographer since Social Behavior was founded. Mario takes pride in his work and you can tell that in his work. His expertise is commercial, advertising, food, portraits, events, and real estate photography. Mario has over 15 years of Professional Photography experience. Our clients appreciate his work and are always more than satisfied with his shots. His skill-set is an asset to Social Behavior and we are honored to have him on our team.

“I’m an adventurous type of fellow and I’m a friend like no other! Also, I shoot awesome photos and video for social media, ads, and commercial use.” Mario

Awards & Affiliations

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