Social Media, regardless of network, is the most visited platform by any and all consumers worldwide. Different networks cater to different consumer demographics and the landscape is ever-changing. We know, understand, and keep up with the trends, so you don’t have to. We are a full-service Social Media Marketing Agency. When you choose us, we take over your social media accounts and become part of your team!

There are a lot of benefits to hiring a Social Media Agency, but here are 3 major pros:

  • Focus on your business not your Facebook page.
  • Save on Labor and Benefits costs, training time and employee management costs associated with hiring a Social Media staff member.
  • Social Networks and the Advertising tools within are constantly changing. We are experts in social media marketing and keep up with the changing trends. Our knowledge and experience allows us to amplify your message and speak directly to your target audience.


Beyond Social Media, Design is key to being “on brand”. Your designs are highly visible on Social Media, professional design will give your buyer confidence. Visual content has never been more important. We produce designs with a visually stunning edge that will stand strong against your competition.


Strategic Brand Identity is the foundation of your Brand Equity. Don’t just start a business, build a powerful BRAND. Brand appeal is important to your customers and investors alike. Branding includes brand vision, identity, guidelines, tagline, hashtags, and overall brand uniqueness.


We are boutique agency, and we choose our clients wisely, the same way they choose us. When we choose each other, we choose mutual success. Our goal is beyond 100% satisfaction and we take pride in achieving it every time!

To schedule a complimentary consultation, give us a call us at 832.610.8547 or complete our “CONTACT FORM”.

Our Team Possesses extensive experience in the following industries:

  • Food & Beverage / Hospitality / Fine Dining
  • Residential Real Estate
  • Wine & Spirits
  • Fitness / Health / Nutrition
  • Luxury Lifestyle / Luxury Goods
  • Start-ups / Brand Building


Karen De Amat Social Media houston

Karen De Amat

Founder & President

Karen De Amat has over 10 years of experience in Social Media Marketing, Marketing, Branding, Sales, Digital Marketing, Business Development, Event Planning and many more strong suits that qualify her to lead the Social Behavior team. Karen started her career on the cusp of the Social Media emergence and has leveraged her success with Social Media. Karen’s career as a marketing professional arrives from her experience with Luxury, Hospitality, Fitness, and Wine & Spirits. Hospitality is her core area of expertise. Beyond that Karen has over 7 years of Corporate Oil & Gas experience. She also received a Bachelor’s Degree in Finance from the University of Houston-Downtown.

“Your social media audience is your social equity. Nourish it and leverage it.” Karen De Amat

Instagram: @karendeamat

Karen De Amat Social Media agency houston

Nancy Guzman

Content Manager

Nancy Guzman joins the Social Behavior team as our Social Media Content Creator! Nancy is a recent graduate of the University of Houston with a degree in Advertising (Go Coogs!). Her enthusiastic energy, creative skills and social media wisdom make her a valuable asset to our team.

Outside of her books, Nancy enjoys diving into a culinary experience, she’s not afraid to eat food rich in spice and flavor from cultures all across the world. Her adventurous eating makes her a great candidate to work on our restaurant accounts at Social Behavior.

Nancy is also a former pageant contender, so she’s not afraid of the spotlight! Which is great, because we’ll shine the light on her at Social Behavior!

“From a little spark may burst a flame.” – Dante Alighieri

Instagram: @_nancyguzman_

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Paola Mena

Account Manager

Paola is a recent graduate from the University of Texas in Austin, TX. At Social Behavior, Paola is our account dedicated Engagement Specialist and Ad Strategist!
Her outstanding ability to multi-task allows her to serve a handful of clients at one time. Paola is also a solution provider and has implemented systems within our agency that are key contributors to our success. We are truly blessed to have this vibrant personality working social on behalf of our clients. It is because we have her in charge of engagement, that makes us the best social media agency in Houston (or at least we like to think so).

Outside of doing awesome work for Social Behavior, Paola loves to travel and blog about the journey!

Instagram: @paolamena14

Business Development Social media agency manager

Courtney Parrott

Business Development Manager

Meet Courtney Parrott, Business Development Manager for Social Behavior!

Courtney has a degree in Journalism and Integrated Marketing from Abilene Christian University and is a 15 year veteran of the digital marketing community. She has helped businesses exceed their sales goals by leveraging her ideas and expertise. Courtney has worked with businesses large, small and teeny tiny over her career and has helped them all succeed. As Business Development Manager for Social Behavior, she will be assisting new clients looking to build or improve their digital strategy and consequently grow their business.

Courtney is a proud mom of two and a Houston native that understands the heart and resilience of our city. She is #HoustonSTRONG!

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Jordan Roe

Engagement Specialist

Jordan is a creative individual that has a passion for photography. She loves seeing her visions come to a reality through pictures. Jordan also has experience designing logos. Basically anything that involves being creative on a computer, she can handle.
Jordan loves to take time for herself and travel around the US. She has been on tours as a photographer and spent weeks on the road. Her favorite travel destination is Florida. She is a very goal driven person and manages to reach for the sky every time!

Instagram: @georgiemusicgirl

Mario Almanza

Photographer & Videographer

Mario Almanza has been our staff photographer and videographer since Social Behavior was founded. Mario takes pride in his work and you can tell that in his work. His expertise is commercial, advertising, food, portraits, events, and real estate photography. Mario has over 15 years of Professional Photography experience. Our clients appreciate his work and are always more than satisfied with his shots. His skill-set is an asset to Social Behavior and we are honored to have him on our team.

“I’m an adventurous type of fellow and I’m a friend like no other! Also, I shoot awesome photos and video for social media, ads, and commercial use.” Mario

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Haleem Abdul

Master Web Developer

Haleem Abdul has been a part of the Social Behavior team since we launched in 2014. His 15+ years of experience as web developer and WordPress expert give our customers confidence and competitive advantage.  His experience is in Software Development Implementation, Website Development Designing, Open source Development (WordPress, Joomla, Drupal, Magento, Opencart and more.

Haleem has developed thousands of websites. We are lucky to have him as part of the team!

“Design is thinking made visual.” -unknown

Erick Giraldez

Erick Giraldez


2020 is really changing things because this #GirlGang just got their first male Engagement Specialist! We would like to introduce you to Erick Giraldez!
Erick was born and raised in Houston, Texas, and currently attends Stephen F. Austin University where he will graduate in August 2020 with a degree in International Business! During his free time, Erick likes to spend his time enjoying outdoor adventures or in the gym! He also loves his basketball, gaming, and his two dogs Buddy and Dobie.

Help us welcome Erick to the team 👏!!!


Awards & Affiliations

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