Social Media, regardless of network, is the most visited platform by any and all consumers worldwide. Different networks cater to different consumer demographics and the landscape is ever-changing. We know, understand, and keep up with the trends, so you don’t have to. We are a full-service Social Media Marketing Agency. When you choose us, we take over your social media accounts and become part of your team!

There are a lot of benefits to hiring a Social Media Agency, but here are 3 major pros:

  • Focus on your business not your Facebook page.
  • Save on Labor and Benefits costs, training time and employee management costs associated with hiring a Social Media staff member.
  • Social Networks and the Advertising tools within are constantly changing. We are experts in social media marketing and keep up with the changing trends. Our knowledge and experience allows us to amplify your message and speak directly to your target audience.


Beyond Social Media, Design is key to being “on brand”. Your designs are highly visible on Social Media, professional design will give your buyer confidence. Visual content has never been more important. We produce designs with a visually stunning edge that will stand strong against your competition.


Strategic Brand Identity is the foundation of your Brand Equity. Don’t just start a business, build a powerful BRAND. Brand appeal is important to your customers and investors alike. Branding includes brand vision, identity, guidelines, tagline, hashtags, and overall brand uniqueness.


We are boutique agency, and we choose our clients wisely, the same way they choose us. When we choose each other, we choose mutual success. Our goal is beyond 100% satisfaction and we take pride in achieving it every time!

To schedule a complimentary consultation, give us a call us at 832.610.8547 or complete our “CONTACT FORM”.

Our Team Possesses extensive experience in the following industries:

  • Food & Beverage / Hospitality / Fine Dining
  • Residential Real Estate
  • Wine & Spirits
  • Fitness / Health / Nutrition
  • Luxury Lifestyle / Luxury Goods
  • Start-ups / Brand Building


Karen De Amat founder ceo social media agency houston entrepreneur

Karen De Amat

Founder & President

Karen De Amat has over 10 years of experience in Social Media Marketing, Marketing, Branding, Sales, Digital Marketing, Business Development, Event Planning and many more strong suits that qualify her to lead the Social Behavior team. Karen started her career on the cusp of the Social Media emergence and has leveraged her success with Social Media. Karen’s career as a marketing professional arrives from her experience with Luxury, Hospitality, Fitness, and Wine & Spirits. Hospitality is her core area of expertise. Beyond that Karen has over 7 years of Corporate Oil & Gas experience. She also received a Bachelor’s Degree in Finance from the University of Houston-Downtown.

“Your social media audience is your social equity. Nourish it and leverage it.” Karen De Amat

Carolina social media agency marketing manager houston

Carolina Velasquez-Gomez

Agency Manager

Carolina Velasquez-Gomez brings a blend of creative and administrative experience to the agency. Those two strengths combined are a recipe for the success of Social Behavior. She leads the team as a second in command and re-enforces the brand vision to all team members. She is also in charge of handling all marketing efforts for Social Behavior, in this role she flexes her creative prowess. Carolina will represent Social Behavior well at conferences, events, and speaking engagements.

In her personal life, Carolina is an avid dog lover and is the Founder of “Dog and Me Friendly”, which is a digital platform for dog lovers.

“Every dog is a lion at home…” Henry George Bohn

Carolina social media agency marketing manager houston

Diana Portales

Social Media Account Manager

Diana Portales is a current Marketing student at University of Houston Clear Lake.
As an aspiring Marketing professional, Diana joined the Social Behavior team as an intern and has worked her way to becoming our Social Media Account Manager. She’s a great listener and really grasps the voice and tone of your brand so she can channel that to your audience on social media. Diana also provides live stream social media coverage at our client events which gives her a new range of experience in the ever changing social media landscape.

“We don’t have a choice whether we do social media or not, the question is how well we do it”
– Erik Qualman


Geordanna Cordero

Social Media Account Manager

Geordanna is a creative blessing to Social Behavior. Her passion for art brings a new range of creativity to social behavior. Her main focus is on our Real Estate and Beauty & Wellness clientele. Her social media aesthetic delivers a clean and beautiful message. Geordanna is also a local artist that expresses herself with her beautiful work which is displayed on her Etsy store:

Geordanna is also an active member and social media correspondent of her church. Her skill-set and creativity is an asset to Social Behavior and we are honored to have her on our team.

“The favorite part of my art is the white space.” Geordanna

Engagement Specialist Social Behavior 
Social Media Agency Houston

Jackie Wostrel

Engagement Specialist

Jacqueline “Jackie” Wostrel is a current UofH student who joins us as an Engagement Specialist. Jacqueline is a currently pursuing a degree in Communications. She enjoys long walks to the bookstore, Korean BBQ, succulents, and chats about history. Her creative gene allows her to channel her creativity through blogging, you can follow her everywhere via her blog @nobentspines.

Jackie brings a fresh new take on all things social. She loves learning about social media, engagement, content creation and staying up to date on all things social! Which makes her a perfect fit as our new Engagement Specialist!

“i am lovely and lonely and i belong deeply to myself” -warsan shire

Mario Almanza

Photographer & Videographer

Mario Almanza has been our staff photographer and videographer since Social Behavior was founded. Mario takes pride in his work and you can tell that in his work. His expertise is commercial, advertising, food, portraits, events, and real estate photography. Mario has over 15 years of Professional Photography experience. Our clients appreciate his work and are always more than satisfied with his shots. His skill-set is an asset to Social Behavior and we are honored to have him on our team.

“I’m an adventurous type of fellow and I’m a friend like no other! Also, I shoot awesome photos and video for social media, ads, and commercial use.” Mario

social media agency web development houston

Haleem Abdul

Master Web Developer

Haleem Abdul has been a part of the Social Behavior team since we launched in 2014. His 15+ years of experience as web developer and WordPress expert give our customers confidence and competitive advantage.  His experience is in Software Development Implementation, Website Development Designing, Open source Development (WordPress, Joomla, Drupal, Magento, Opencart and more.

Haleem has developed thousands of websites. We are lucky to have him as part of the team!

“Design is thinking made visual.” -unknown

Engagement Specialist Social Media Manager Instagram Marketing Agency

Hailey Bui

Engagement Specialist

Hailey Bui is a current student at the University of Houston (Whose House?!?)! She is pursuing a degree in Communications and Advertising. As an engagement specialist at Social Behavior she’s able to channel her love of food and exploring by assisting us with our Restaurant and Hotel accounts. Her quick wit and charming personality are simply an added bonus. Hailey is also the alumni Zumba teacher at UofH, because fitness is important! And who doesn’t love a good sweat sesh that’s so much fun it doesn’t feel like a workout!

“Everything in the universe has a rhythm. Everything dances.” -Maya Angelou

Engagement Specialist Social Media Manager Instagram Marketing Agent

Natalie Novegil

Engagement Specialist

Natalie Novegil is a current student at the University of Texas at Austin, and is pursuing a degree in Business. She enjoys golfing, tennis, baking cookies, and scratches her itch to creative by making greeting cards for her friends and family. Natalie’s goals that she hopes to achieve this year include traveling internationally for the first time and learning Mandarin Chinese. Her professional experience in a Country Club environment brings value and distinction for prestige and aesthetic when serving our fine luxury clientele.

“The future belongs to those who believe in the beauty of their dreams” -Eleanor Roosevelt


Nancy Guzman

Engagement Specialist

Nancy Guzman joins the Social Behavior team as an Engagement Specialist! Nancy is a current University of Houston student pursuing a degree in Advertising. Her enthusiastic energy, creative skills and social media wisdom make her a valuable asset to our team.

Outside of her books, Nancy enjoys diving into a culinary experience, she’s not afraid to eat food rich in spice and flavor from cultures all across the world. Her adventurous eating makes her a great candidate to work on our restaurant accounts at Social Behavior.

Nancy is also a former pageant contender, so she’s not afraid of the spotlight! Which is great, because we’ll shine the light on her at Social Behavior!

“From a little spark may burst a flame.” – Dante Alighieri

Social Behavior Houston Social Media Agency

Cristina Gonzalez

Chief Design Officer

Cristina Gonzalez works closely with our clients to determine the vision. She manages our design team on behalf of our customer. It is important for a business minded individual to. Cristina makes sure that your brand design will be impactful, memorable, and cohesive with your brand identity. During her tenure with Social Behavior, Cristina has received praises from every single client with whom she’s worked with. To date, she has overseeing the design of 100+ logos, 40+ websites, 100+ infographics, and so much more. Cristina is an Aggie and received a Degree in Marketing from Texas A&M.

“Good Design is Good Business…” Thomas Watson Jr.

Awards & Affiliations

 Thumbtack Best of 2016Best-Of-2015